To create a sustainable world, Business & Ancient Wisdom have to go hand in hand.

Here below we would like to share an article titled "Purpose-driven leadership for sustainable business: From the Perspective of Taoism" by Liangrong Zu. First, a brief explanation as to why we decide to do so:

Some 2500 years ago, Laozi, an ancient Chinese Philosopher, dwelled upon the ‘purpose’ of individual, the universe and the reasons for their existence. The result of that intense effort was the philosophy of ‘Taoism’. For centuries Taoism has helped individual find purpose in their life and attain to fulfilment of life.


Liangrong Zu, in his article “Purpose-driven leadership for sustainable business: From the Perspective of Taoism” (linked below) discusses the prospects and benefits of using the ancient wisdom of Taoism in business, to find the larger purpose. In a quest for sustainability and adding real value to the world, all responsible company is seeking objectives beyond monetary gains. Ancient wisdom throughout the world is replete with advice, philosophies and methodologies to transcend beyond financial gains, into real and lasting objectives.


The author, in a very lucid manner, explored the possibility of integrating and empowering business with the ancient wisdom of Taoism for a lasting and fruitful existence. The five core principles of Taoism is explained in the article with the intent of helping the readers, incorporate them in their lives and business activity. The reader is initiated into the growing trend of for-purpose, rather than for-profit objectives of the business. Established ‘Corporate purpose’ helps survival in case of uncertain and challenging times is proved by a few examples in the article.


For enthusiastic readers, it has a five-step Good Deeds, go-to strategy, which will set you on course to determine and follow your purpose in life and business. It is an excellent effort to integrate the ancient wisdom of Taoism and modern management theories to help the readers, charter their way to a happy and fulfilling life.


The article is complete and does not expect the reader to have any exposure or orientation of Taoism. Elaborate explanation of terms and contexts make it easy to understand and implement.